Auto Supremacists

Car marketing teams try to come up with model names that make people think the best things about their cars. They don’t want you to think they are just good; they want you to think they are the best. It’s always about the superlatives and being superior. As I ride my bicycle around town, I’ve started noticing these feelings of superiority migrating from the cars to the drivers of the cars, or at least there are drivers out there that believe they are superior, simply based on the car they are driving. ...

August 12, 2012 · 3 min · jtalbot